It's All About Golf
If your Club has a golf course, it may be "All About Golf" in that Department. At the tennis courts, "It's All About Tennis". At the pool, "It's All About Swimming". If you are a Yacht Club, I have been told it is "All About Drinking". Do you get my point?
The same theory works in every Department of the Club, but let's focus on golf as golf is my passion.